The Sony Alpha DSLR-A900 is mostly desired by Sony fanatics and Zeiss lovers, but its hard to deny the appeal of a 24MP full frame sensor.

With little details, Masterchong.com offers an “August or September” release date and basic specs. This camera is expected to compete with Nikon’s current D3 and future D3x.

It should be hitting product counters sometime after Photokina.

Sony A900 pictured with optional battery grip and external flash.

Check out Masterchong for the full scoop and extra pictures.